The Problem

A mid-sized company reached out to a consulting firm for assistance, facing difficulties in procuring adequate high-quality leads to hit their sales objectives. The company found it challenging to discern patterns and relationships among various data points to effectively optimize their lead generation process.

The Solution

The consulting firm opted for an innovative solution, harnessing the power of knowledge graphs, semantics, and machine learning (ML) to tackle the issue. The initial step involved accumulating data from a plethora of sources, including the client’s website, social media platforms, Salesforce CRM systems, LinkedIn, ZoomInfo, internal databases, and several external resources.

The collected data served as a foundation for constructing a knowledge graph supported by ontologies. This unique database weaved together diverse information snippets, forming a knowledge web. Subsequently, the firm utilized the knowledge graph to train an ML model designed to recognize patterns and associations among varied data points to enhance lead generation.

By leveraging ML models and knowledge graphs to analyze data, identify patterns, and establish connections, the consulting firm provided the company with a powerful tool to generate more high-quality leads. These leads were significantly more prone to transition into paying customers, thus helping the company meet and potentially exceed their sales targets.

Don’t let your business suffer from ineffective lead generation. Experience the power of knowledge graphs, semantics, and ML in enhancing your sales performance. Contact our expert consultants today, and let us help you transform your data into actionable insights for improved lead generation.

Key Benefits

The usage of the knowledge graph offered the consulting firm an upper hand in discerning data point patterns and relationships to refine the lead generation process. This was possible by:
  • Identifying shared traits among high-quality leads, such as job title, industry, and company size.
  • Examining leads' activity on the company’s website and social media to understand the type of content and messaging that resonates with them.
  • Mapping leads to their interactions with the company, including webinar participation or content downloads.
  • Spotting potential leads via analysis of their digital footprint and online behavior.
  • Predicting potential high-conversion leads based on characteristics like job title, industry, and company size.
  • Identifying the most successful marketing campaigns in generating high-quality leads.
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